While Tide is a nationally trusted and recognized brand, not every product it offers receives the same recognition. Tide Free and Gentle, specifically, is a much lesser-known product Tide offers. This detergent is free of dyes and perfumes, making it a perfect product for those with skin sensitivities or allergies. 
The Undetectable campaign is geared towards this target market through the emphasis on its lack of a trace while leaving clothes as clean as the time-tested classic Tide.
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