While Tide is a nationally trusted and recognized brand, not every product the company offers receives the same recognition. Tide Free and Gentle, specifically, is a much lesser-known product in Tide's lineup. This detergent is free of dyes and perfumes, making it a perfect product for those with skin sensitivities or allergies. 
The Undetectable campaign is geared towards this more sensitive target market through the emphasis on its lack of a trace while leaving clothes as clean as the time-tested classic Tide.
Back to Top