I'm Sarah Inorio, the face behind the designs. I've always been an art kid, but more than that, someone who thrives off creativity and other people.
With a BFA in graphic design and BA in psychology, I get a lot of questions as to why I chose those two areas of study. Quite simply, I always knew I was destined for the Behavioral Analysis Unit in the FBI... or maybe that was just my obsession with Criminal Minds talking at the time. It did show me that I like to learn about people and how they think, though, which is one of my favorite aspects of design. Knowing your viewers and how to reach them has always been a challenge I like to take on, whether it be through powerful campaigns or conversational copy.