The branding of the Panthers was created to pay homage the community and history of Fort Worth. A marketing campaign was then implemented in order to target baseball fans throughout Fort Worth and its surrounding neighborhoods to reignite the love of Minor League baseball.
Not long ago, Fort Worth was home to a Minor League Baseball team, known as the Fort Worth Cats. After their unfortunate disbanding in 2014, there has been a baseball shaped hole in the heart of the city. The Panthers are the reintroduction of an MiLB team to Fort Worth, bringing new fun with a lot of history to the plate.