The Challenge- Create a brand and packaging for a mystery toy. The toy is made of vibrant, clickable, almost gear-shaped pieces that can become whatever a little builder decides.

Not quite puzzle pieces, and not quite building blocks, this toy needed a name that would be just as out-of-the-box as it was– and so Gijits was born! Featuring a clear container to show the brightness within, as well as chatty copy, this product allows a child’s imagination run wild with no strict building directions, while also being informative for parents.