After a tumultuous few seasons, the Red Stars needed a narrative that would match the new era for the organization under new ownership. With the Stars was developed as that story, as well as a call to action for fans and a tagline for the team.

With the Stars emphasizes that the organization is more than just its players– it is the coaches, fans, city, and energy they all bring that drive the Red Stars to greatness. It also served as an Easter egg hinting at the team’s incoming rebrand from the Red Stars to simply the Stars in 2025.