Fort Worth used to be home to a Minor League baseball team until 2014, when the team disbanded. Since then, there has been a void that could only be filled by the debut of a new baseball team. The Panthers are a fun, energetic team that seeks to carry on the tradition of Minor League baseball in Fort Worth. The brand draws from the history of the town as well as the current culture.
The branding and marketing campaign targets baseball fans in Fort Worth and its surrounding neighborhoods to reignite the love of Minor League baseball in the community.